Google’s mobile-friendly label has now been removed from the search results

Aug 31, 2016 | Search Engine Land

Google officially says goodbye to their mobile-friendly label this morning. The mobile-friendly label no longer shows up in the search results.

This morning, Google has removed the mobile-friendly label from their mobile search results. We knew it was coming; Google announced last week they were dropping the label, but it took some time for the label to go away.

The removal of the mobile-friendly label in no way means that the mobile-friendly ranking signal is not being used — It is still being used. Google removed the label because they wanted to declutter the mobile search results and because “85% of all pages in the mobile search results” now are mobile-friendly by Google’s criteria.

Here is a screen shot of the mobile-friendly label no longer showing up as of this morning:


Here is what it looked like last week with the mobile-friendly label:


The RankRanger tool shows a significant and almost complete drop in the mobile-friendly label from showing in the search results, which means it seems Google has mostly rolled out this change.


You can use Google’s mobile-friendly testing tool and/or check your mobile usability report in the Google Search Console.

This article originally appeared on Search Engine Land and has been reposed here with attribution in recognition of the authors. Please note that some opinions expressed in this article may be those of a guest author and not necessarily those of either or Search Engine Land. In some cases, we may edit content that it not in agreement with our approach or philosophy.


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